Monday, May 14, 2007

Bikinis. The new coffee shop marketing idea...

Yep, believe it or not, a coffee shop in Oregon is making their staff wear bikinis all summer! And its paying off - their sales have doubled to $1000 a day! Its actually part of a Haiwaiian Tropic promotion called 'Bikini Days' there - including free samples and advertising on coffee sleeves. Pretty good idea right? This would definitely work for coffee shops in San Diego too! All they need is to offer pina coladas and it would be the perfect hit ;)

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