Wednesday, June 27, 2007

Worlds Most Expensive Coffee. And its Not Starbucks!

Now there is an unlikely sentence. Yep, Starbucks doesn't offer the world's most expensive coffee beans. That award actually goes to a Costa Rican brew which just won the 'Taza de Excelencia' (means 'excellence cup') competition with their Aserri beans, and are now selling at the equivalent of $21.35 per pound. Not bad eh? So next time you think of that $12 bag of Starbucks think, hey, it's not THAT expensive...

http://insidecostarica.com/dailynews/2007/june/23/nac02.htm

Sunday, June 17, 2007

When is discrimination, discrimination?


Starbucks recently settled a discrimination suit against one of it's disabled employees. The woman who brought forth the claim has been diagnosed with depression and bipolar disorder. The reason the suit was filed is because the employee had her hours cut and was publically berated for not being able to perform basic routine barista tasks.

So here's the issue, did discrimination overtly exist in this case? I want to make something very clear before disecting the discimination issue, I am against the manager berating the employee. I believe that shows poor leadership and lack of personal control on the managers part.

The discrimination claim bothers me, as a manager for an educational publishing company, I manage people everyday to try and get the absolute best performance out of my employees. I feel that the interview process is a isolated situation for discovering if the employee can meet your working style. With that being said, I have hired disabled employees for various roles, but nothing that would compromise their working capabilities and that is exactly what happened in the Starbucks discimination suit. The manager that hired the woman manufactured a role for her to work that didnt need to be created. Then when the old manager left the starbucks a new manager evaluated the positions and realized that the disabled person needed more resposibility to warrant her time spent and money paid.

If you were hired into a company and were directly responsible for increasing sales, increasing customer satisfaction, and eliminating wasted expenditures or your job was on the line, you would do what you were hired to do. Unfortunately in a capitalistic economy, you must take of yourself before others. This is exactly what the newly employeed Starbucks manager did. She accessed the situation and felt the need to cut the hours of the employee and unfortunatley became a victim to a discrimination suit. Minus the berating of the discrimnated employee, I think the manager handled the situation correctly.

The irony is that businesses every day discriminate against our own citizens by outsourcing manufactured labor because of the cheaper costs. The businesses are doing exactly what the manager did... Cut cost for increased profit.

Class action suit anyone?

Tuesday, May 29, 2007

Burgers and Folgers?


For those of you that like Folgers coffee, you are in luck. Why? Because Wendy's has jumped on the premium coffee bandwagon by starting to offer Folgers premium coffee in all of its North American stores. So now you can chow down on your favorite Wendy's burger while sipping on a tasty Folgers cup of coffee.

Interesting they decided to partner, and not make their own premium brand, like McDonalds and Burger King have done. So which fast food chain is next to offer premium coffee? In-n-Out featuring Maxwell House? I wonder...

Friday, May 25, 2007

Coffee Everyday Can Keep the Doctor Away!


A new study reveals that men who are at risk for gout can lower their chance for the disease by 40% by drinking coffee six times a day. A common form of inflammatory arthritis, gout usually strikes people in their large toe. Men are affected by the disease more often then women.
Coffee is one of the most widely consumed beverages in the world. About half the American population indulged in it at about 2 cups per day.
It also is important to note that apple juice, beer, and tea were also tested but showed no significant correlation to the decrease of gout.
This proves once again why we should endulge ourselves in this wonderful beverage.

Monday, May 14, 2007

Bikinis. The new coffee shop marketing idea...

Yep, believe it or not, a coffee shop in Oregon is making their staff wear bikinis all summer! And its paying off - their sales have doubled to $1000 a day! Its actually part of a Haiwaiian Tropic promotion called 'Bikini Days' there - including free samples and advertising on coffee sleeves. Pretty good idea right? This would definitely work for coffee shops in San Diego too! All they need is to offer pina coladas and it would be the perfect hit ;)

Thursday, May 10, 2007

Starbucks vs Ethiopia

With the race to diversify coffee selections the need for unique coffee blends has become quite challenging, just ask Starbucks. The phrase "Shirkina Sun-Dried Sidamo" was used to title a Ethiopian coffee. However, Starbucks has found itself a fight and must pay licensing fees to the country of Ethiopia to use the title and their coffee. With this "partnership" Starbucks claims that it is paying a premium price for the coffee and that they are doing their part to become a responsible company. Take a look at this video and we will let you decide.

Tuesday, May 8, 2007

Impress Your Friends with Coffee Art

Yes, coffee geeks are impressed with doing cool stuff with coffee and the foam on top of it. I know this all to well after working in Starbucks before!

Anyway, I just found this cool website explaining how to draw some cool patterns in your coffee while pouring, called 'Latte Art'... check it out, very interesting! First person that can draw an english flag on their coffee gets a special prize from me ;)

http://www.wikihow.com/Make-Latte-Art