Worlds Most Expensive Coffee. And its Not Starbucks!

Now there is an unlikely sentence. Yep, Starbucks doesn't offer the world's most expensive coffee beans. That award actually goes to a Costa Rican brew which just won the 'Taza de Excelencia' (means 'excellence cup') competition with their Aserri beans, and are now selling at the equivalent of $21.35 per pound. Not bad eh? So next time you think of that $12 bag of Starbucks think, hey, it's not THAT expensive...

http://insidecostarica.com/dailynews/2007/june/23/nac02.htm

Burgers and Folgers?

For those of you that like Folgers coffee, you are in luck. Why? Because Wendy's has jumped on the premium coffee bandwagon by starting to offer Folgers premium coffee in all of its North American stores. So now you can chow down on your favorite Wendy's burger while sipping on a tasty Folgers cup of coffee.

Interesting they decided to partner, and not make their own premium brand, like McDonalds and Burger King have done. So which fast food chain is next to offer premium coffee? In-n-Out featuring Maxwell House? I wonder...

Bikinis. The new coffee shop marketing idea...

Yep, believe it or not, a coffee shop in Oregon is making their staff wear bikinis all summer! And its paying off - their sales have doubled to $1000 a day! Its actually part of a Haiwaiian Tropic promotion called 'Bikini Days' there - including free samples and advertising on coffee sleeves. Pretty good idea right? This would definitely work for coffee shops in San Diego too! All they need is to offer pina coladas and it would be the perfect hit ;)