Small Coffee Please...Wait, I Mean A Short Espresso...

The coffee culture has changed in America. Ten years ago it was Folgers in your cup, now it’s a tall skim double-shot vanilla latte with whip. This change in language didn’t happen over night, but rather the constant infusion of coffee with our everyday lives. In fact, how many coffee review websites have you personally seen over the last decade?
In 2005, we consumed nearly 11 billion dollars worth of "high-quality" coffee according to the Specialty Coffee Association of America. We have changed our palettes from drastically over the last few years, but what does this mean? Nothing... Just expect to see more chain fast-food restaurants to roll out their "premium blend" and expect more companies to change from Maxwell house to pre-packaged Starbucks.
This post is not meant to lead a revolt against your local Starbucks, but instead remind all of the coffee drinkers out there that your Grande soy vanilla latte is still just coffee. Embrace your future, remember the past, and tip your cup to another change in culture around the world.



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