Holiday Inn Causes Coffee Drinkers To Look Again.

Several organizations in South America have taken steps to protect laborers in the coffee fields around the continent. One organization, known as Rainforest Alliance, has taken pro-active steps to insure higher "environmental and social standards including biodiversity conservation, worker protection, healthcare and education for children of farm workers."

This heightened awareness has caused major American companies to follow suit by purchasing coffee through the Rainforest Alliance. One company in particular, Holiday Inn, has ensured that visitors staying in their hotels across the country will enjoy this unique coffee blend. Holiday Inn is the largest hotel chain to adopt this social policy and hopefully not the last.

American companies such as Kraft Foods, Procter and Gamble, Wal-Mart, Target, Sam's Club, Whole Foods, and many others have chosen to carry Rainforest Alliance Certified coffee.

Bottom-line is that anytime we can uphold our social responsibility to the people of other nations and enjoy a fabulous cup of coffee - it quickly causes us to "Look Again"